About Us

This brand is much more than just a logo. it represents a grand idea that has been undermined. We were not born here to work, consume, pay bills and die. Our destiny has always been much greater than we have been indoctrinated to believe. We are creators by birth. It is only when we allow others words to begin defining who we are, do we begin to unconsciously apply limits to our infinite self. This brand was created to remind all my people that when we wear these threads, we have also taken on the responsibility of making sure that whatever it is we are doing in that moment, it is done with our utmost respect. that we come from an area of love and compassion. for love is the highest form of all emotions. Become aware of your actions and thoughts for that is the first step in creating a positive change in your life. Remove your ego and have an allowance of honesty with yourself. Only then will you have the ability to improve yourself. Becoming ones highest self is the mission. perfection is not the goal, effort to improve daily is.